Marketing is all about getting your message across in a way that drives more conversions and boosts sales. Sadly, getting this aspect always right isn’t as easy as it may sound. It takes a great deal of creativity and effort to produce SMS content for the campaigns that grab the reader's attention and encourage them to take the right action.

While social media platforms look attractive and enticing at first, SMS is still believed to be the preferred choice for brands all around the world. In order to benefit from text message marketing strategies, there are certain things you must take into account – a persuasive and result-driven CTA certainly tops them all.

A powerful Call to Action is needed in order to encourage people to do what you need them to do. Whether you want your recipient to fill a survey form or subscribe to your SMS list, you can encourage them with an actionable CTA.

How to Make Your SMS CTAs More Powerful and Effective?

Primarily, you have to focus on three basic things while writing a CTA for your campaign.

  1. Your CTA must be powerful enough to get someone’s attention
  2. Your CTA must be persuasive enough to inspire someone to become part of your SMS campaign
  3. Your CTA must provide an offer with a great value

Check out these simple tips if you’re just starting to initiate your SMS marketing campaign or if you have already introduced one and just want to upscale your results.

Choose a Memorable Keyword

A text message keyword is basically a unique word selected by your business that recipients can send to subscribe to your SMS list, to get information about any specific product or a service, or to simply start a text conversation. Ideally, the keyword chosen by your business must be short (one-word to be precise) and connect with your brand, product, or your offer.

For instance, if you own a pizza delivery service, you should use one-word keyword, say, ‘Pizza’ instead of a string of words like ‘Johnspizzaservice’.

Creating a Sense of Urgency

Creating a sense of urgency in your text message plays a significant role in your call-to-action. Make sure you use strong verbs to make your subscribers feel that they shouldn’t wait any further and should take action right away. While many brands use words like ‘Only for 24 hours’ or ‘Now’ to create urgency, it should be supported in a more creative way that inspires recipients to take your desired action.

Use Verbs

The purpose of creating powerful CTAs is basically the action you want your audience to take. Try to include strong actionable verbs into your CTA to tell people what they should do. For instance, you can include words like ‘support’, ‘Find’, or ‘Act’ to inform people what specific action they should take.

Provide an Example

In order to make the entire process easy, try to provide an example which will make it simpler for your target audience to take an action. For example, you can include a screenshot or an image depicting how users can take a specific action.

Use Clear and Concise Language

The role of language plays a critical role while designing a CTA. Since, you only have limited space to convey your message, your CTA should be short, relevant and result-driven. For instance, instead of writing ‘Make Donation’, you can write ’Donate, Volunteer, and Bring Change’.

  • Use clear and concise language that directs your recipients to take a specific action
  • Use more verbs like join, start, etc.
  • Use positive words like Take Action, Support Us, etc.
  • Use ‘me’ or ‘you’ to address readers

Include an Incentive

Give your readers a solid reason to opt-in, ideally something that is worth a lot more than an effort of signing up. Keep in mind, if you’re really looking to capture your reader’s interest, you have to provide a great value to them. That could be anything – a discount, a freebie with a purchase, or a cashback offer. No matter what you choose to reward your customers with, just ensure you give people a reason to respond right away.


You can greatly benefit from your SMS marketing solutions if you integrate it with your other marketing channels. For instance, you can include you CTA along with contact details on your print or TV ads. Apart from that, you can also include your CTA on billboards, flyers, and banners. Make sure you assign a unique keyword for each channel so that it would be easier to track performance.

There’s a lot that goes into writing an actionable CTA for your text messages. But it all begins with the strong language, action words, and placement. Make sure you use it the right way to communicate with your audience by making it more effective and result-driven.