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5 Reasons Why Long Codes Are Better Than Short Codes!
If you’ve just entered the world of text message marketing, it can be really confusing to get the knack of SMS marketing terms and phrases. As you start to learn about the basics of SMS marketing and start experimenting with lead generation and market segmentation, you are going to have to make plenty of wise decisions for your SMS marketing strategy.
10 Ways to Use SMS Marketing in Your Fitness Club/Gym
One of the biggest challenges fitness clubs and gyms face is customer retention and generating new leads. SMS, being one of the most widely used communication mediums, has gained momentum in recent years. It is believed to be one of the most effective channels for businesses having millenials as a target audience.
Best SMS Marketing Hacks Unveiled!
Every SMS marketing campaign is different. Some organizations use them extensively in their digital marketing campaigns, while others benefit from them occasionally. Luckily, there are many things you can do to ensure that your SMS marketing campaign is getting the desired outcomes.
How Restaurants Use SMS Marketing to Drive Sales?
More than 81% of customers use their cellphones to search for restaurants. Restaurants, being one of the toughest industries out there, need to have proper marketing strategies in place that can help them boost their customer’s engagement and drive more sales.
SMS Marketing Solutions for the Travel and Tourism Industry
Text message marketing enables you to keep your customers updated with timely notifications and travel alerts at any time. With a whopping open rate of more than 98%, text messaging outshines all other marketing channels including social media, email marketing, and PPC.
Text Blast Marketing for Nonprofits
Whether you’ve established your nonprofit that focuses on humanitarian services, healthcare, or education, uninterrupted communication and engagement with supporters is critical to achieve organizational objectives. In today’s fast-evolving digital world, numerous nonprofits are making use of SMS marketing techniques for different purposes. In this post, we’ll have a quick look at some of the benefits of SMS marketing for nonprofits.
Text Blast Marketing – The Dark Horse of Small Business Marketing
Text message marketing is gradually breaking away from its reputation of being unreachable to SMEs owners. SMS marketing has been around for quite some time and its impact is now bigger and better than ever before. Today, almost everyone owns a cellphone, making SMS marketing a profitable solution not only for commerce giants but also for small and mid-scale businesses.
Top 8 Metrics to Measure the Performance and ROI of Your SMS Campaign
You must’ve read a lot about how text message marketing can help you better connect with your target audience and boost sales and conversions. Ever wondered how you can actually measure the performance and ROI of your SMS marketing campaign and use those metrics to drive more sales and conversions?
Ways to Optimize Your Healthcare Digital Marketing Strategy
In today’s fast-evolving digital world, it’s important that hospitals and healthcare organizations optimize their digital marketing strategy to reach their target audience. According to a study conducted by GetReferralMD, more than 52% of smartphone users generally research about health-related information including diet and nutrition, general fitness, a particular medical condition, and available treatments on their mobile devices.
How to Leverage the Power of SMS Marketing in Modern Everyday Banking?
Text message marketing remains one of the most effective and powerful tools of communication. Today, almost all major sectors including education, healthcare, and finance are leveraging the power of SMS marketing to ensure better customer service.
How to Create an Effective SMS Survey to Increase Your Response Rate?
SMS surveys, popularly known as text message surveys, are one of the most effective text message marketing strategies that are particularly beneficial for customers who are always on the go. In addition, these surveys are also a great option if you have to do a follow up on a phone call.
Recruitment Agencies Integrating SMS APIs to Get Better Results
Recruitment agencies have evolved dramatically along with technology. Earlier, the applicants were screened through face-to-face interviews and direct calling. After some time, recruiters started utilizing email marketing channels to simplify the recruitment screening process. Today, more than 257 million Americans use cellphones as an ultimate means of communication. As a result, recruitment and training companies have started exploring how they can actually integrate mobile marketing into their business paradigm to boost sales.
How B2B Marketers Can Benefit From SMS Marketing Strategies to Amplify Results?
In today’s fast-paced digital world, it’s no surprise that customers prefer to receive messages over digital marketing channels than any other available mediums. With more than 97% of the US business professionals always close to their cellphones, the popularity of SMS marketing is expanding at a massive scale. In fact, it wouldn’t be incorrect if we say that the SMS marketing strategies are as important to your B2B marketing campaigns as other conventional tactics such as email and paid advertising.
10 Lesser Known Facts About Text Blast Marketing
Consumers across all demographics own a smartphone these days, giving brands and companies an opportunity to reach out to their customers and generate new leads. With an emergence of the latest VR technologies, voice search and more, mobile technology continues to evolve and grow.
How to Make your SMS CTAs More Powerful and Effective?
Marketing is all about getting your message across in a way that drives more conversions and boosts sales. Sadly, getting this aspect always right isn’t as easy as it may sound. It takes a great deal of creativity and effort to produce SMS content for the campaigns that grab the reader's attention and encourage them to take the right action.
Writing the Perfect SMS Marketing Copy to Increase Conversion
SMS marketing is often believed to be an outdated marketing solution, but if done right it is one of the most result-oriented and profitable marketing channels available so far. With a whopping 98% open rate, SMS is certainly one of the most powerful tools used by hundreds of businesses worldwide to reach their target audience and boost conversions.
How Retailers Can Start their First SMS Marketing Campaign?
In order to boost sales and remain effective, the retail sector has reinvented itself multiple times from a marketing viewpoint. With the emergence of the latest technological advancements and solutions, retailers fortunately have gained a new weapon in the shape of digital marketing. Despite the fact that the same digital space may destroy its very existence in the physical world, it has still failed to stop retailers from integrating digital marketing tools to upscale their reach and profits.
Why SMS Marketing is The Perfect Choice for CPAs and Accountants?
SMS marketing has always been considered as an effective marketing channel that helps businesses boost customer engagement and drive sales. But, did you know there are a number of other prominent industries including accounting and taxation that do not maximize this channel’s true potential?
Social Media Marketing VS Text Blast Marketing – Which is Best?
When it comes to marketing a product or a service, a company has a wide range of different options – SEO, Content Marketing, Partnership Marketing, Social Media Marketing and SMS Marketing are just to name a few. Out of all these options, SMM and SMS marketing channels has gained substantial momentum and fame in recent times.
How to Give Opt-In Reward to Your Customers
Present-day customers are smart and connected, but they’re surrounded by offers to opt-in to SMS lists and join other social media channels. Since the success of your SMS marketing campaign heavily depends on the size of your subscriber list, it’s extremely important that you send offers to more qualified people who will show interest and accept them.
Ways to Integrate Your Current SMS Campaign with Other Marketing Channels
Marketing Synergy has become an unavoidable part of marketing. Simply put, marketing synergy is an interaction of two or more marketing channels to produce a better and bigger combined effect. With its colossal 98% open rate, SMS marketing is believed to be a proven way to increase conversions and boost engagement. The adaptability of text message marketing makes it a perfect digital marketing channel to integrate with other available solutions including Social Media marketing, SEO, and email marketing.
How Can Education Sector Benefit from Text Blast Marketing?
Text message marketing has quickly evolved into a preferable marketing platform for almost all kinds of businesses – be it a retail sector, healthcare, or education. Because of its personalized approach, instant deliverability and cost-effectiveness, this channel has gained momentum with increasing mobile presence. Hence, text blast marketing is a simple platform that helps both startups and large enterprises achieve their short and long-term objectives without needing a smartphone or an active internet connection.
10 Best Digital Marketing Channels for Businesses in 2020
With so many digital marketing channels to choose from, it can be daunting for present-day startups and business enterprises to pick the right marketing channel for their business. In this post, we’ll highlight 10 digital marketing channels and the ways you can use them to your advantage.
How to Increase Coronavirus Awareness through SMS Marketing?
With the COVID-19 spreading so fast, many companies are turning to the most reliable marketing channel to limit the risk of further contamination. Yes, you guessed that right. We’re talking about text message marketing (aka SMS marketing). Healthcare organizations, hospitals, health ministries and even pharmaceutical and personal care brands are showing interest in starting their personalized SMS campaigns covering the talk of the town in the most economical of ways possible.
5 Industries Making the Most of SMS Marketing
SMS Marketing is by far the quickest way to reach your target audience. As it works on the permission-based approach, your customers will look forward to your messages and appreciate your communication. Just like any other marketing strategy, SMS marketing works better for some specific industries than others. Here’s a roundup of 5 business sectors that can make the most of SMS marketing:
Why SMS Marketing, and Why Now?
Today, businesses are on a constant lookout for effective ways to become mobile-friendly. By the end of this year, it's expected that over 85% of interactions between companies and customers will be managed through cellphones.
Ways to Build a HUGE Text Blast List
Text message marketing has gained momentum in recent years and grown to be one of the most favored marketing platforms to reach customers instantly. But, to reach the right audience, businesses need to build a huge text blast list or more often known as Opt-in list. Text blast list gives businesses a clear idea of the customers who want to hear from them.
Text Blast Marketing VS. Email Marketing
As a digital marketer, you must get maximum ROI from each marketing campaign you design and run. However, with so many marketing channels available these days, it can be quite challenging for marketers to choose the most suitable medium for their next campaign.
Pros and Cons of SMS Marketing
Text message marketing can be a great strategy for businesses that want to reach out to their customers through their cellphones. Since text messages do not require an internet connection, nearly 60% of text messages had a response in just 15 minutes of being received. If we compare SMS marketing to any other marketing channel, the results are quite astonishing. Text blast open rates are as high as 98% compared to measly 20% of all emails. Also, it takes not more than 90 seconds to respond to an SMS.
The Results of an Effective SMS Marketing Strategy
As more businesses look to target customers on the go, text message marketing is becoming an increasingly critical element of an effective and result-driven marketing strategy. Organizations wrongly believe that mobile marketing needs heavy investment in terms of pricey state-of-the-art apps and doesn't support a personalized approach and targeted communication. But, the fact is that using mobile marketing especially SMS marketing in your business framework is far easier than designing costly social media and targeted email campaigns.
How to Stay Credible and Avoid Being Labelled as Spam
SMS marketing is one of the widely-used communication channels in the world. Because of its tendency to send direct and personal text messages to engage customers, many marketers prefer text message marketing over any other marketing channel. While there are a myriad of benefits linked with SMS marketing, you can easily do more harm than good if you’re not following the best SMS marketing practices.
Should You Really Be Investing in Text Blast Marketing?
One great way to do that is through SMS marketing which is one of the most productive, yet cost-effective ways to reach your customers. Here are several reasons why you should invest in SMS marketing technique to achieve your desired objectives.
Streamlining Operational Costs with Digital Marketing
Cutting costs and saving money can be challenging. Ever imagined you can increase the efficiency of your business operations by integrating digital marketing strategies into your business? In 2020, overlooking text message marketing in your business will become nothing less than a sign of negligence. Research reveals that 63% of smartphone users keep their devices close-by 93% of the time.
How Text Blast Marketing is Changing Customer Relations with Businesses?
In today’s fast-evolving digital world, marketers and business professionals are on the lookout for smarter ways to build relationships with customers. SMS marketing is a simple and affordable mobile marketing technique that help businesses reach their target audience without stretching their marketing budget.
Managing Client-Realtor Relations through Text Message Marketing
Needless to say, the management of customer relationship is imperative for the success of any business. Especially, when it comes to the real estate sector. Texting your leads is one of the best ways to get instant feedback. Clients are on their cellphones all the time and SMS marketing puts you at the forefront of your business activity.
4 Cardinal Sins of SMS Marketing!
While running a successful SMS marketing campaign is far simpler than carrying forward other marketing campaigns, it’s still not as simple as it seems. It’s important to understand that not all SMS marketing technologies are created alike. Acquiring the knowledge you need to make right decisions is critical if you want to avoid committing the cardinal sins of SMS marketing. Here are the 4 SMS marketing sins that can wreck your marketing strategy, and in certain cases, destroy the reputation and goodwill of your brand.
Here are 3 Ways to Increase Customer Engagement with SMS Blasts
Customer Engagement with SMS is vital to a successful customer engagement rate. Here are ways to increase responses and loyalty from your customers
Text Blast Marketing is The Future
Text blast marketing, popularly known as SMS marketing, is one of the most effective yet easiest ways of communication. Unlike in the past, when this approach was mainly confined to personal conversations, today text message marketing is used by almost everyone be it a small-scale business or a large-sized corporate organization.
Text Blast Services are an Untapped Goldmine
Did you know the average American checks their phones once every 12 minutes? People are always glancing at their cellphones to check their social media profiles or to explore their notifications. Even with aggressive competition from specialized chatting apps, text messages are still used by almost everyone and this feature is accessible on virtually every mobile phone without any compatibility or connectivity issues.
The Power of SMS Marketing Strategies in the Real Estate Industry
Whether you’re a real estate agent or a broker, the best way to reach and engage clients is through mobile marketing. Especially, when it comes to the real estate business, you have to stay creative and competitive in the market. Ideally, you should integrate every marketing channel in your sales funnel to build better relationships and attract more clients.
Text Message Marketing Myths Busted!
For over two decades, SMS marketing has dominated the ever-changing world of ‘Marketing’ with a high success ratio. Text message marketing facts and figures exhibit why this trend is going to continue and flourish in coming years.
Here's Why Text Message Marketing Isn't Going Anywhere in 2020!
Text message marketing popularly known as SMS marketing is a feature commonly available with almost every cell phone, enabling people to send and receive short and to-the-point messages. With the emergence of many other marketing tools, text message marketing is considered to be an old form of communication, but the way it’s being integrated in today’s B2B space has made it one of the widely used marketing tools in recent times.
SMS Marketing for Political Campaigns - The New Normal This Year
If you’re not interested in taking part in this year’s politics, you can delete your emails and screen your phone calls. But, political campaigns have determined another powerful form of communication you wouldn’t be able to ignore – political text messages.
5 Political Text Message Marketing Mistakes You Should Avoid
SMS marketing for political campaigns is one of the most popular and widely used communication for political figures. It has the capacity to send far more direct and personalized messages than email since the latter has a very low open rate @25%. While the perks of political text messages are endless, it can do more harm than good if you fail to follow the best practices. Here are the top 5 text message marketing mistakes you must avoid to get optimum results.
SMS Marketing is Only Going to Get More Popular
While SMS messaging has been available for several decades now, this approach has never been as functional and versatile as it’s today. It wouldn’t be incorrect if we say that text message blasts are experiencing a renaissance in 2020 and beyond.
The Ultimate Blueprint to Running Effective SMS Marketing Campaigns
In today’ fast-paced digital era, smartphones have become a staple in our everyday lives. We usually keep our notifications switched on and have multiple messaging apps installed on our devices. As a marketer, it’s a golden opportunity for you to get in touch with your target audience through SMS marketing.