Text Blast Marketing & Customer Relations
In today’s fast-evolving digital world, marketers and business professionals are on the lookout for smarter ways to build relationships with customers. SMS marketing is a simple and affordable mobile marketing technique that help businesses reach their target audience without stretching their marketing budget.
While smartphones get all the attention these days, a lot of people still prefer those old-school cellphones. Despite its advanced and updated successors, the texting feature is still available on an old-school cellphone, making them incomparable and an essential element of any digital marketer’s omnichannel strategy.
If you’re looking for some foolproof and proven ways to integrate text blast marketing into your marketing plan, you have come to the right place. Scroll down to know how brands across the globe use SMS marketing to expand their loyal customer base.
Conduct Polls & Surveys
Mobile polling is a quick and result-driven way to collect information about your customers. You can use this feature to measure customer satisfaction and also to gather information about your customer’s product preferences and their expectations about upcoming product range or services. Using polls and surveys allow you to know more about your customers and it also makes them feel like your business care about their opinions.
Use SMS to Solve Client’s Problems
The top reason for losing a customer include business' inadequacy to solve a problem on time. Text messages have a 98% open rate. Since text message marketing promotes seamless 2-way communication, it helps businesses quickly solve their client’s problems. Over 70% of customers will likely to do more business with you if you provide successful solutions to their problems.
Send Value-Added Messages
Whether it’s an event invitation or a reminder, make sure your messages are relevant and offer meaningful value to your customers. Remember, messages that don’t provide value to the readers will start to look like spam and may squeeze your opt-in list. Once your recipients opted out of your campaign, you’ve lost a connection to that customer. So, it’s extremely important to write and schedule your text messages carefully so that you can retain more and more customers on your SMS list.
Be an Ultimate Source of Information for Your Customers
Customers show interest in services that make their routine easier and hassle-free. Businesses that send routine updates about their products and services along with promotional stuff, deals and discounts tend to get immediate attention than services that rarely share anything of interest and value to their customers. Besides getting your new prospects engaged, make sure you give equal attention to your existing customers. One of the ways you can do this is by sending special coupons on anniversaries or birthdays of your clients. You can also send a reminder afterwards to notify them when this offer is going to expire. SMS marketing revolves around a customer-centric approach that requires businesses to express care and appreciation for your current clients.
Last but not least, make sure you keep an option to opt-out as user-friendly as possible. Keep in mind, permission-based targeting is the key to SMS marketing and you should give your customers enough space to opt-out at any time if they find your text blasts uninteresting or dreary.
Many businesses have been accused of sending text messages to recipients who haven’t granted permission or opted in. Therefore, you must ensure that you don’t invade your customer’s privacy by sending them messages without their permission. Also, make sure your text message marketing campaign only include a reasonable amount of messages that don’t annoy your clients. Luckily there are many professional SMS blasts services out there like SaturnText that can help you take complete control of your SMS marketing campaigns. So, make sure you choose the right service to handle your campaigns if you want to get the most out of your marketing strategy.
Targeted Texting is the Key
Today, businesses can easily track and assess customer details including age, their interests, buying behaviour and preference along with the frequency with which they purchase the products they prefer. Use this information to craft personalized messages that cater to the needs and desires of your target market.
The more personalized and targeted your texts are, the more effective your text message marketing campaign will be. Also, your recipients will feel more valued and feel that you’re paying attention to them.
Any business professional can tell you that maintaining good customer relationships increase ROI and leads to a more stable and loyal customer base. Companies that have integrated SMS marketing into their business framework have seen amazing results in customer retention.
Ideally, marketers should invest hugely in generating highly automated and result-driven texts that flawlessly combine with their current cross-channel marketing efforts.
Ready to start using text message marketing to upscale your loyal customer base? Take a hint from this post and create a perfect SMS marketing plan for your business to drive sales and revenue.